Today’s post is for my fellow bloggers! I’m going to be talking about blog income, but specifically why it’s important to diversify your blog income + how to do it. I think sometimes we get in the habit of recognizing a specific avenue of making money in blogging and then we narrow in our focus in on that specific avenue without paying much attention to other side hustles we could be capitalizing on! I’m definitely guilty of this! So, today I’m sharing the importance of diversifying your blog income and a few ideas for how you can do it. Let’s get started…
Why You Need to Diversify Your Blog Income + How To Make Money Blogging
First of all, why is diversifying your blog income important? Simply put — no one revenue stream is ever guaranteed. The sponsored posts could dry up tomorrow. The affiliate link system you use could shutter. The ad network might fold. In a blog world that is constantly changing, it’s important to realize that nothing in this (sometimes crazy) internet world is forever. Having multiple revenue streams is a great way to protect your blog’s financial structure 🙂
Now, let’s talk about making money blogging. How do bloggers make money?
Bloggers make money in so many different ways, so if you’ve been struggling trying to figure out how to make money blogging, this section is for you.
Sponsored posts are probably the most popular form of revenue for bloggers. Sponsored posts can come in the form of a blog post, a social media post or content for the company’s blog.
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Other Sponsored Content
Aside from sponsored posts, bloggers can make money from other sponsored content. This includes: inclusion in newsletter e-mails, participation in social media chats, social media mentions, attending live events, product placement, unboxing videos, etc. The possibilities in this category are kind of limitless, because the world of online marketing is consistently evolving!
Freelance writing is a great way to earn some extra money and work with brands. Perhaps if a brand isn’t interested in hosting content on your site, you could offer to write something for theirs!
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Are you a great photography? Reach out to some brands and ask if they would like to collaborate with you. Be consistent with posting your amazing photography skills on your blog and social media, too, so that if brands respond, you’re able to showcase what you can offer!
Affiliate links are another popular way that bloggers make money. Affiliate networks like Amazon, Reward Style, Shop Style and others make it easy to become part of the network and link to items that you are using or wearing. IMPORTANT – If you use affiliate links, you need to have a disclosure statement, but #realtalk — many people don’t. Often bloggers will tell you to swipe up, which more times than not leads to an affiliate link.
If you’ve ever visited a blogger’s website and seen advertisements, it’s because that blogger is running advertisements on their site for a commission. Most times, bloggers are part of networks like Mediavine (that’s what I use!), BlogHer, Adsense or another large ad network that handles all the details for them. This is a great revenue stream, because it’s all entirely passive income!
Selling A Digital Product
Have you noticed that many bloggers use their platform to begin selling something? Selling a product, particularly after you have garnered an engaged following, is a great way to make an income from blogging. I’ve seen bloggers sell courses, photography presets, consulting services, and more.
Are you a blogger? Are you diversifying your blogging income? If you liked this post, you might also like The Business Behind Blogging, 2 Simple Ways To Supercharge SEO, or How We Save $550 Per Month.