How To Market Your Skills As A Military Spouse Entrepreneur

Trying to figure out how to market your skills as a military spouse entrepreneur? Today I’m sharing what has worked for me.

When I decided to start my own business as a military spouse (full time writer, journalist, and SEO specialist), one of the first things I had to figure out was how to market my skills. With the frequent moves and the unique challenges of military life, I knew I needed to get creative and strategic. Today I’m sharing exactly what has worked for me.

How To Market Your Skills As A Military Spouse Entrepreneur

Marketing your skills as a military spouse entrepreneur requires creativity, determination, and a willingness to put yourself out there. By identifying your unique value, building a strong online presence, and leveraging the flexibility that military life demands, you can successfully market your skills and grow your business, no matter where you’re stationed.

Identify Your Unique Value

The first step in marketing yourself is understanding what makes you unique. As a military spouse, I’ve had to adapt to new environments quickly, which made me resourceful and flexible. I leaned into these traits when describing my services. Whether you’re a graphic designer, a writer, or a consultant, think about what sets you apart from others in your field. It might be your ability to work under pressure, your experience with different cultures, or your problem-solving skills.

Build a Strong Online Presence

I focused quite a bit on building a strong online presence. I made sure to keep my LinkedIn profile up to date with my latest projects and skills. Social media played a big role, too. I’ve used platforms like Instagram and Facebook to share my work, engage with potential clients, and connect with other entrepreneurs.

Network Within the Military Community

One of the advantages of being a military spouse is having access to a large, supportive community. I joined military spouse groups on Facebook and LinkedIn, attended networking events both in person and virtually, and participated in online forums. These connections helped me find clients, get referrals, and learn from others who were in the same boat. Don’t underestimate the power of your military network—it can be a goldmine of opportunities.

Leverage Your Flexibility

Military life has taught me a lot about what it means to be flexible, and I used that to my advantage when marketing my services. I highlighted my ability to work across different time zones, handle last-minute changes, and take on diverse projects. Clients appreciated that I could adapt to their needs, no matter where I was in the world compared to them.

Get Comfortable with Self-Promotion

At first, I was hesitant to promote myself. But I quickly realized that if I didn’t speak up about my skills and what I could offer, no one else would. I started by sharing my successes on social media, asking clients for testimonials, and sending out emails to my network whenever I launched a new service or product. Self-promotion doesn’t have to feel awkward—it’s simply letting people know what you bring to the table.

Keep Learning and Growing

To stay competitive, I make it a point to keep learning new skills. I have taken online courses, attended webinars, and read, read, and READ SOME MORE to stay up to date. I have also sought out mentors both within the military spouse community and civilians who could offer advice and support. By continually improving my skills, I have been able to market myself as someone who’s always growing and staying ahead of the curve.

If you liked this post, you might also enjoy The Pros and Cons of Living On or Off Base or 20 PCS Tips For Your Next Military Move